Drive Market Change Through Differentiation and Segmentation

by Mike Eaton

Many hospitals and health systems have recognized the value of service lines as a way to organize fragmented clinical care into something more easily marketable to consumers. While many service lines have succeeded in growing volumes, far more have underperformed expectations and not delivered growth commensurate with the resources devoted to their success. Powerful service lines transform the market, and are built on three core elements: differentiation, segmentation, and invention.