Emerging Market Opportunity:Aging Population Drives Increased Demand for Musculoskeletal Services

Today, more than one third (37%) of the U.S. population is 45 years of age or
older. In a little more than 10 years, that percentage is projected to increase from
37% to 42%, and account for more than 118 million people. By 2017, the
leading edge of the baby boom will be entering their early 70’s. This “never
grow old, chase the dream” generation, which has reinvented every industry it
has interacted with for more than thirty years, will seek healthcare services that
promote good health and longevity, as well as support an active lifestyle. Chief
among their needs will be musculoskeletal and orthopedic services.