Generating New Ideas for Your Women's Health Program

Presentation given by Karen Corrigan at The Snowmass Institue Conference on May 3rd, 2009. This session engaged participants in a dynamic process to produce hot ideas that will have a positive revenue impact the program/service line. Learn a process for assessing service line’s strengths and weaknesses, market trends, and new and emerging markets for women’s health.

  • The Path to Innovation in Women’s Health
  • Needs Based Market Segmentation
  • Idea Mapping for New Service Opportunities
  • Sources of Competitive Advantage
  • On Becoming a Growth Champion

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