HealthLeaders Media - Advanced Marketing for Oncology Service Lines

HealthLeaders Media - Advanced Marketing for Oncology Service Lines – January 25 2010, 12:00pm - 1:30pm Central

Karen Corrigan, Chief Strategy Officer, Navvis & Company and Suzanne Hendery, VP Marketing at BayState Health in Springfield, MA, will be featured in an upcoming HealthLeaders webinar on marketing oncology services. To register, go to www.healthleadersmedia.com/.

With the growing trend toward all-inclusive cancer centers, healthcare organizations must understand how to differentiate their oncology services and programs in order to grow or protect their market share.

Join the webcast for insights from two healthcare marketing professionals, including a case study of the launch of Baystate Health’s cancer care center, and a look at the ongoing marketing efforts that have earned the center a 99% excellent patient satisfaction rating.