Innovator's Studio - Chief Marketing Officers

Currently In Operation:

The Chief Marketing Officer’s New Agenda
The underlying basis for competition in the health industry is rapidly evolving. A growing force of venture entrepreneurs are preparing to face off with health systems in an effort to better meet the new and changing demands of the market. The commoditization and disintermediation of core clinical services, entry of big brands to the provider marketplace, integration of specialists into health system structures, dissolution of geographic boundaries, and proliferation of niche services are clear signals of an industry restructuring. Seats still available!

Future Success Requires a Transformative Leap in the Discipline of Marketing as a Core Business Competency for Health Care Organizations

Together, participants address and discuss opportunities and innovations in marketing strategy, tackling issues such as:

What are the competitive requirements of a consumer-driven market and how do I prepare my organization for change?
How do I identify strategic customer segments? What emerging and unmet needs offer the greatest opportunity for profitable growth?
How do marketing strategy innovations stimulate growth? How can I champion value innovation in our health system?
How can I take our brand strategy to the next level?
How do I build a marketing resource investment model to improve return on marketing investment?
How can I advance the discipline of marketing as a strategy-critical business competency in a competitive consumer market?

2010 Dates

Jan 21        Virtual Work Session
Mar 22-23   Chicago Work Session
May 20         Virtual Work Session
July 19-20 Chicago Work Session
Aug 19        Virtual Work Session
Oct 21          Virtual Work Session
Nov 8-9       Chicago Work Session

Are You Ready to Create the Future?
For more information about The Innovator's Studio, participation, eligibility and fees, please contact Anne Theis, Senior Consultant, at 972-304-8389, or atheis@navvisandcompany.com.

How much revenue is your hospital losing to competitors because you are not connecting with patients where they communicate – namely, online? The Internet is being used by leading edge organizations to disrupt traditional channels, engage and capture customers’ loyalty in a different way and transfer their brand from bricks and mortar to the digital environment. In today’s competitive healthcare environment, hospital decision makers simply cannot afford to overlook the business-building opportunities available online. Visit our Knowledge Center to read about how Community Health Network has created an eBusiness group to drive activity and growth through the Internet.