The Innovator's Studio - E-business and digital strategies to drive business growth

The Innovator's Studio - E-business and digital strategies to drive business growth – January 21 2010, 12:00pm - 1:30pm Central

Today more than ever, hospital marketers are required to create and distribute marketing campaigns to targeted patient audiences and physicians on a 1 to 1 basis--more effectively and efficiently than ever before.  With marketing budgets being reduced and scrutinized, mass marketing has been less effective and customized, micro-targeting to individuals is becoming the next generation standard to build and grow business.

We will examine how several organizations determine what interest’s prospects, how they tie the data together between intertwined systems – web, call center, marketing programs, CRM, and identify qualified leads that can be forwarded to service lines and tracked and measured for business impact.

We will discuss how organizations can use automation to connect prospects, campaigns and sales activity easily and seamlessly, delivering real-time, accurate data pulled from a single source and distributed in simple-to-use dashboards and reports.   Case examples from Abbott Pharmaceuticals and Halifax Health will be shared during the webinar.

For more information or to participate in the Innovator's Studio, contact Anne Theis at atheis@navvisandcompany.com, or 972-304-8389.