Case Studies, June 2009
Affinity Health System: Brand Activation and Alignment
The Affinity leadership understood that key to building a differentiated advantage was leveraging operations to create a patient experience that delivered on the brand promise, and stimulated demand for its services in the marketplace.
St. John's Cancer and Breast Institute: Physician Alignment
As part of its long-term strategic planning, St. John’s has engaged Navvis & Company to complete key elements of the plan, including the identification of opportunities for refining and expanding its services in its highly competitive market. A key component of this assignment included identifying physician recruitment opportunities with doctors not currently aligned with the hospital.
South Lake Hospital: Recapture of Outpatient Surgery Revenue
In response to the increasingly competitive environment, South Lake Hospital engaged Navvis to assist with the hospital’s strategic planning process and develop a broad spectrum of physician alignment strategies. One key initiative focused on engaging surgeons who had either built—or were in various stages of planning—their own free-standing surgery centers. Navvis consultants worked closely with South Lake administrators to develop sustainable partnership models that could attract and retain physicians.
Wellstar Health System: Strategic Plan
In 2002 WellStar was facing a complex set of challenges. It had not yet defined a common vision and mission to transform its assets into a strong, unified system; core administrative systems were not operating effectively after withdrawing from its parent health system three years prior, and capital expenditures were frozen and a hiring freeze was implemented for all critical positions until the organization’s financial situation could be thoroughly assessed. WellStar engaged The Strategy Group to develop a five-year strategic plan, which would become the basis for a five-year financial plan and ultimately a five-year capital plan.
