Presentations, May 2009

Generating New Ideas for Your Women's Health Program

Presentation given by Karen Corrigan at The Snowmass Institue Conference on May 3rd, 2009. This session engaged participants in a dynamic process to produce hot ideas that will have a positive revenue impact the program/service line. Learn a process for assessing service line’s strengths and weaknesses, market trends, and new and emerging markets for women’s health.

• The Path to Innovation in Women’s Health
• Needs Based Market Segmentation
• Idea Mapping for New Service Opportunities
• Sources of Competitive Advantage
• On Becoming a Growth Champion