White Papers, January 2009

A Case for eBusiness:Community Health Network

by Anne Theis

As part of The Innovator’s Studio, Community Health Network in Indianapolis, IN, exposed chief marketing officer participants to some of the most advanced eBusiness strategies and structures that exist in healthcare today. Dan Rench, who leads that initiative at Community Health Network, spent a day with participants sharing how the division has developed and evolved; and is impacting competitive positioning, brand and growth for the Indianapolis-based health system.