Live Action
Strategy - The Art of Creating and Sustaining Competitive Advantage – January 1 2003
The development and implementation of strategy is the principal means to create and sustain competitive advantage over the long term. It requires continuous leadership attention and engagement in ever-higher levels of strategic thinking, discussion and decision-making. Strategy cannot be delegated; it is the core duty of boards and executives to define the future and to lead the company, its people, its customers and even its competitors, in that direction. Successful organizations approach strategy as the compilation of processes to define the boundaries of the business, redefine the basis of competition through innovation, and create an organization capable of success in ever-changing and unpredictable markets.
Marketing Health Services - Steps to Competitive Advantage – January 1 2004
In the health care industry, the most important decisions faced by executives and governing boards are, more often than not, posed by the marketplace. This applies to non-profit and for-profit companies and across large, diverse corporations and small businesses alike. The expectations and actions of consumers, government agencies, stockholders, competitors, and other interests continually reset the rules of competition. An organization’s ability to successfully develop and implement competitive strategy is the principal means to creating and sustaining competitive advantage over the long term.
COR Healthcare Market Strategist - Community Hospitals Leverage Strengths – August 1 2004
The basis for U.S. hospital competition is changing radically. Hospitals face increased expectations for superior quality from every quarter—a formidable challenge for all competitors, but especially daunting for community hospitals, rural facilities, and small health systems, which may believe they lack the resources to undertake and sustain major clinical improvement initiatives.
Yet small community hospitals do have their own considerable strengths, which they can leverage to compete more effectively with academic medical centers and larger healthcare networks for services that are appropriately delivered in the community hospital setting. For these, it’s a myth that 'bigger is always better.
Women's HeartAdvantage: HealthEast Care System – January 1 2005
The Twin Cities area in Minnesota is often cited as one of the most competitive health care markets in the United States. Competition among cardiac service providers is intense. HealthEast Care System and its cardiologists came together in 2003 to discuss ways it could build upon its strong cardiovascular service line to improve care for women with heart disease and, in turn, build share by positioning the organization as experts in women’s cardiac care. None of the other health systems in the market had tackled women’s heart health as a defining issue, providing a prime opportunity for HealthEast to lead the market.
Women's HeartAdvantage: Billings Clinic Case Study – January 1 2005
Organized as a medical foundation, Billings Clinic is a 180 multi-specialty physician group practice and 272-bed tertiary-level hospital serving a 300-mile radius, four-state area, which consists of central and eastern Montana, northern Wyoming, western North Dakota and western South Dakota. Billings is in a competitive cardiovascular market, with a tough competitor (in Top 100 for cardiac care in the region) located just two blocks away. In addition, Billings’ regional market is very competitive with 86 outreach clinics in 30 markets. The leadership team at Billings was looking for new strategies and resources to increase cardiovascular service line market share, increase brand equity and help the organization carry out its mission to improve the health of residents in its service area through compassionate patient-focused care, education and research.
Women's HeartAdvantage: Turnkey Product Accelerates Small-Sized Hospital Speed to Market – January 1 2006
ProHealth Care is a mid-sized community health system operating two hospitals and 14 clinics in the Midwest. Convinced of the value to offer its community a women’s heart health program, ProHealth Care assembled a multi-disciplinary task force that included cardiologists, OB/GYNs, internal and emergency medicine physicians, nurses, health and fitness experts, women’s health educators and others. Their objective was to create a women’s heart health program that recognized their internal resource limitations and current ongoing priorities.
Women's HeartAdvantage: Best Practices – January 1 2007
More than 250 hospitals have implemented the Women’s HeartAdvantage (WHA) program around the country, some of which included best of breed activities. Their stories follow....
Women's HeartAdvantage: Affinity Program Pays Off – January 1 2007
Covenant HealthCare is one of the largest, most comprehensive health care facilities north of metro Detroit. Its 700-bed medical center and more than 20 inpatient and outpatient facilities serve a diverse population spanning 15 counties in east-central Michigan.
"An initial baseline consumer survey performed in August 2004 revealed that nearly half of all local residents (46%) had one or two risk factors for heart disease. A market survey revealed that while they were the second local choice in preference for residents for cardiac care, their numbers were steadily rising while their primary competitor’s market share was shrinking at roughly the same rate during that same period. Covenant saw an opportunity to capture the market. The hospital identified four main goals – to increase consumer awareness of the nature and risks of heart disease in women, increase brand awareness of and preference for Covenant Center for the Heart, engage local physicians and improve clinical outcomes.
Emerging Market Opportunity:Aging Population Drives Increased Demand for Musculoskeletal Services – September 1 2007
Today, more than one third (37%) of the U.S. population is 45 years of age or
older. In a little more than 10 years, that percentage is projected to increase from
37% to 42%, and account for more than 118 million people. By 2017, the
leading edge of the baby boom will be entering their early 70’s. This “never
grow old, chase the dream” generation, which has reinvented every industry it
has interacted with for more than thirty years, will seek healthcare services that
promote good health and longevity, as well as support an active lifestyle. Chief
among their needs will be musculoskeletal and orthopedic services.
Physician Integration, Alignment and Deployment – November 1 2007
by Mike Eaton, vice president
If your hospital is executing a strategy to employ primary care physicians and specialists, it is important that you understand that employment by itself does not create a differentiated advantage in the market. Sustained competitive advantage is, instead, a function of how employed physicians are deployed in the market. A wellt hought out deployment strategy both stimulates and satisfies market demand. It organizes scarce resources to grow the brand and build the ambulatory and inpatient lines of business for the hospital or health system.
Drive Market Change Through Differentiation and Segmentation – September 1 2008
Many hospitals and health systems have recognized the value of service lines as a way to organize fragmented clinical care into something more easily marketable to consumers. While many service lines have succeeded in growing volumes, far more have underperformed expectations and not delivered growth commensurate with the resources devoted to their success. Powerful service lines transform the market, and are built on three core elements: differentiation, segmentation, and invention.
Replacing the “Service Line” with the "Segment Line" – October 1 2008
by Mike Eaton, vice president
Service line strategies, physician integration efforts, and millions of dollars in capital investments have failed to produce market-changing increases in volume. At best, your organization has kept pace. What you need is significant and sustained top-line revenue growth. But how to get it?
A Case for eBusiness:Community Health Network – January 29 2009
by Anne Theis, senior consultant
As part of The Innovator’s Studio, Community Health Network in Indianapolis, IN, exposed chief marketing officer participants to some of the most advanced eBusiness strategies and structures that exist in healthcare today. Dan Rench, who leads that initiative at Community Health Network, spent a day with participants sharing how the division has developed and evolved; and is impacting competitive positioning, brand and growth for the Indianapolis-based health system.
Navvis Healthcare Sponsors ACHE Forum on Hospital-Physician Integration – March 31 2009, 12:00pm Central
Navvis Healthcare recently sponsored an educational forum on hospital-physician integration for members of the Central Florida chapter of the American College of Healthcare Executives (ACHE), Orlando, FL. The forum included a presentation by Jennifer Endicott, Navvis' senior vice president and head of Navvis' Orlando office, on the latest developments related to integration strategies.
Based on her work in different U.S. markets, Endicott discussed the many issues that are compelling hospitals and physicians to consider integration strategies. One of the newest developments is that bond rating agencies are now evaluating hospital integration efforts in the course of gauging fiscal health and creditworthiness. One example is South Lake Hospital* in Orlando, FL. According to the March 2006 issue of Bond Buyer, South Lake’s bond rating was upgraded from a BAA3 to a BAA2 rating because of “the hospital’s ability to address competitive challenges with local physicians and explore a wide array of integration strategies such as joint ventures and participating bond transactions.”
A panel discussion followed Endicott’s presentation and featured Mildred Beam, Esq., Vice President and General Counsel of Orlando Health; Karl Hodges, Vice President for Business Development at Orlando Health; and Gregory Chaires, Esq., Principal and Founder of Chaires Brooderson and Guerrero. Beam addressed a number of issues she has observed while representing hospital clients. Contrasting perspectives were shared by Chaires based on his work representing physicians and practices. Hodges addressed the value of real estate projects as a means of linking hospitals and physicians.
Generating New Ideas for Your Women's Health Program – May 3 2009
Presentation given by Karen Corrigan at The Snowmass Institue Conference on May 3rd, 2009. This session engaged participants in a dynamic process to produce hot ideas that will have a positive revenue impact the program/service line. Learn a process for assessing service line’s strengths and weaknesses, market trends, and new and emerging markets for women’s health.
- The Path to Innovation in Women’s Health
- Needs Based Market Segmentation
- Idea Mapping for New Service Opportunities
- Sources of Competitive Advantage
- On Becoming a Growth Champion
Generating Hot New Ideas for your Women's Health Program – May 3 2009, 1:30pm Central
Karen Corrigan, President, The Strategy Group
Snowmass 25th Annual Spring Conference
Renaissance Worthington Hotel, Dallas, TX
St. John's Cancer and Breast Institute: Physician Alignment – June 1 2009
As part of its long-term strategic planning, St. John’s has engaged Navvis & Company to complete key elements of the plan, including the identification of opportunities for refining and expanding its services in its highly competitive market. A key component of this assignment included identifying physician recruitment opportunities with doctors not currently aligned with the hospital.
Wellstar Health System: Strategic Plan – June 1 2009
In 2002 WellStar was facing a complex set of challenges. It had not yet defined a common vision and mission to transform its assets into a strong, unified system; core administrative systems were not operating effectively after withdrawing from its parent health system three years prior, and capital expenditures were frozen and a hiring freeze was implemented for all critical positions until the organization’s financial situation could be thoroughly assessed. WellStar engaged The Strategy Group to develop a five-year strategic plan, which would become the basis for a five-year financial plan and ultimately a five-year capital plan.
Physician Clinical Council: A New Model for Operationalizing Physician Engagement – June 1 2009
by Denny DeNarvaez , president/CEO of St. John's Mercy Health Care
with Stuart Baker, MD, president and chief operating officer
Most physicians are looking for alternative revenue streams to augment the income they receive for care provided directly to patients. That reality, coupled with the migration of many inpatient services to the outpatient setting, has compelled doctors to consider investment in enterprises such as surgery centers, imaging facilities, dialysis and infusion centers, and other health-related businesses. That effectively puts them in direct competition with the hospitals to which they admit.
Historically, financial and regulatory stressors have taken a huge toll on how physicians and hospital interface on issues related to the delivery of patient care and the practice of medicine. Learn how a new organizational structure, the Physician Clinical Council (PCC), provides a framework to build trust and engage physicians in ways that are improving patient care and organizational performance.
Affinity Health System: Brand Activation and Alignment – June 1 2009
The Affinity leadership understood that key to building a differentiated advantage was leveraging operations to create a patient experience that delivered on the brand promise, and stimulated demand for its services in the marketplace.
South Lake Hospital: Recapture of Outpatient Surgery Revenue – June 1 2009
In response to the increasingly competitive environment, South Lake Hospital engaged Navvis to assist with the hospital’s strategic planning process and develop a broad spectrum of physician alignment strategies. One key initiative focused on engaging surgeons who had either built—or were in various stages of planning—their own free-standing surgery centers. Navvis consultants worked closely with South Lake administrators to develop sustainable partnership models that could attract and retain physicians.
Physician Clinical Council: A New Model for Operationalizing Physician Engagement – June 1 2009, 12:00pm - 1:00pm Central
Most physicians are looking for alternative revenue streams to augment the income they receive for care provided directly to patients. That reality, coupled with the migration of many inpatient services to the outpatient setting, has compelled doctors to consider investment in enterprises such as surgery centers, imaging facilities, dialysis and infusion centers, and other health-related businesses. That effectively puts them in direct competition with the hospitals to which they admit.
Historically, financial and regulatory stressors have taken a huge toll on how physicians and hospital interface on issues related to the delivery of patient care and the practice of medicine. Learn how a new organizational structure, the Physician Clinical Council (PCC), provides a framework to build trust and engage physicians in ways that are improving patient care and organizational performance.
The Evolving Role of the Chief Strategy Officer – June 4 2009
a special report
The Chief Strategy Officer (CSO) has emerged in recent years to ensure that corporate strategy is properly crafted and implemented. The CSO must function with agility, moving effectively between the C suite and business units as well as maintaining focus on both short and long-term strategic goals. We set out to examine the CSO role emerging within healthcare. We interviewed strategy leaders from health systems around the country and summarized our findings in this report.
Advancing Marketing as a Strategy-Critical Business Competency – June 11 2009, 12:00pm Central
For most companies and healthcare organizations, future success will require us to perform very differently than in the past. We must approach our work in a more disciplined, targeted way. Chief marketing officers will need new skills and new mindsets in order to become key growth-focused business drivers for their organizations. You will need to rethink the marketing team’s role in the organization, find new ways to develop talent and build a skill set to advance the discipline of marketing and meet new demands.
Join us to discuss these issues with Don Friedman, executive vice president and chief marketing officer at CA, a global company headquartered in the United States with 150 offices in more than 45 countries. Don brings a unique set of business and marketing experience and capabilities, having been in senior executive roles in development, sales, marketing and general management at both large and small companies.
Innovator’s Studio offers Social Media Strategy Intensive Sept 16-17, 2009 – July 31 2009
July 31, 2009, (Norfolk, Virginia) – The Strategy Group announces a social media strategy intensive designed specifically to help hospitals and health systems incorporate social media into marketing strategy.
The 2-day session, entitled, Social Media: It’s All About Strategy, is scheduled for Sept 16-17, 2009 in Chicago, IL. The Innovator’s Studio Social Media Intensive is not a seminar, and definitely not a lecture – it’s a hands-on, working laboratory
Richard Slack joins Navvis & Company – July 31 2009
July 31, 2009 (St. Louis, Missouri) -- Navvis & Company announces the appointment of Richard Slack as a vice president in the firm’s consulting division. He brings to the firm significant experience in designing innovative models for physician leadership and strategic alignment, as well as business development for health systems, hospitals and physician groups.
Cleveland Joins Navvis & Company – July 31 2009
July 31, 2009 (St. Louis, MO). . . Navvis & Company announces the appointment of Carrie Cleveland, RN, MBA, CMRP, as vice president for consulting. Cleveland brings to the firm and its clients extensive experience and expertise in health system operations, strategic partnering, physician transactions, clinical improvement and cost restructuring. In her new role at Navvis & Company, she will be focused on physician acquisition and integration strategies, including transaction activities and development of physician enterprise models.
Performance Transformation: Next Generation of Performance Improvement – August 3 2009
by Saad Allawi, president, Performance Transformation
Since the mid 1980s, hospitals have come under increasing pressure to reduce costs and improve performance. And as the demands for quality and cost efficiency have increased, the approaches to achieve these goals have morphed as well. For those who are unfamiliar with the journey that health care organizations have taken to achieve ongoing performance improvement, here is a brief primer on the evolution of this important approach and what will come next.
Innovator’s Studio launches new forum for Chief Strategy Officers Jan 11-12, 2010 – August 19 2009
Aug 5, 2009, (Norfolk, Virginia) – The Strategy Group announces the November kickoff of a new forum for chief strategy officers as part of The Innovator’s Studio, a collaborative incubator for market-leading health systems seeking to create competitive advantage through value innovation.
The Innovator’s Studio for Chief Strategy Officers is designed to assist hospital and health system executives seeking to understand the evolution and emergence of markets in the health industry, and the evolving role of the chief strategy officer in health care enterprises.
Patient Throughput – August 24 2009
by Kathy Hardesty, vice president
In hospitals today, one of the most hotly debated initiatives is the concept of “patient throughput.” While the idea of enhancing efficiency in care delivery is not new, the perceived need for reducing length of stay and increasing capacity to create additional revenue has gained fresh traction in the face of health care reform.
Building a High Performing Physician Enterprise – August 31 2009
More than a few health system CEO’s committed millions of dollars in employment contracts to specialty physicians and in the process, raised expectations of clinical, programmatic, and market gains that would translate into an ROI. The return on those investments, though, is turning out to be more elusive than imagined. More than a few boards are beginning to pointedly ask the question: “when are we going to see some wins?” The answer may be “not anytime soon” unless health systems have a solid game plan for converting a collection of employed practices into a high-performing business unit.
Ben Shaker joins Navvis & Company – August 31 2009
Ben Shaker has joined Navvis & Company as a senior consultant, providing health care clients with counsel and support for strategic planning, physician integration and performance improvement projects.
Redefining the Role of the Chief Marketing Officer - Virtual Session – September 2 2009, 2:00pm - 3:30pm Central
Scott Davis, author of the recently released book, The Shift: The Transformation of Today’s Marketers Into Tomorrow’s Growth Leaders, will be joining us for a special virtual session devoted to helping you become a driver of strategic growth and innovation in your organization. To participate in the Innovator's Studio, contact Anne Theis at 972-304-8389, or atheis@navvisandcompany.com.
Physician Clinical Council: A New Model for Operationalizing Physician Engagement –
Most physicians are looking for alternative revenue streams to augment the income they receive for care provided directly to patients. That reality, coupled with the migration of many inpatient services to the outpatient setting, has compelled doctors to consider investment in enterprises such as surgery centers, imaging facilities, dialysis and infusion centers, and other health-related businesses. That effectively puts them in direct competition with the hospitals to which they admit. Historically, financial and regulatory stressors have taken a huge toll on how physicians and hospital interface on issues related to the delivery of patient care and the practice of medicine. Learn how a new organizational structure, the Physician Clinical Council (PCC), provides a framework to build trust and engage physicians in ways that are improving patient care and organizational performance.
Physician Clinical Council: A New Model for Operationalizing Physician Engagement – September 3 2009
Presentation slides for September 3rd, 2009 webinar "Physician Clinical Council: A New Model for Operationalizing Physician Engagement"
Advancing Marketing as a Driver of Growth - Virtual Session – September 10 2009, 2:00pm - 3:30pm Central
Vince Gallucci, Senior Vice President and Chief Administrative Officer of Affinity Health System, WI, and Stewart Schaffer, Chief Marketing and Strategy Officer of BayCare Health System, FL., will share some valuable insights into advancing marketing as a driver of growth. Both Vince and Stewart bring out-of-industry executive experience to their roles as chief marketing executives in their health systems. To participate in the Innovator's Studio, contact Anne Theis, 972-304-8389, or atheis@navvisandcompany.com.
Social Media Intensive – September 14 2009, 8:00am - September 15 2009, 5:00pm Central
Our 2-day deep dive will immerse you in the virtual meeting spaces and conversation corners where healthcare consumers gather to learn, connect and make decisions. Designed for marketing and strategy executives, the Social Media Intensive will address how to move beyond the basic tools and tactics of social media to create a comprehensive strategy leveraging innovations in social media to build brands, manage customer acquisition and retention, drive service line growth, recruit the best talent. Learn successful strategies, tools and techniques to create an effective marketspace for your customers, staff, doctors, donors and other key audiences. Learn how to develop a framework and strategy for integrating social media in business, brand and marketing strategies.
Social Media Intensive – September 16 2009, 8:00am - September 17 2009, 4:00pm Central
Our 2-day deep dive will immerse you in the virtual meeting spaces and conversation corners where healthcare consumers gather to learn, connect and make decisions. Designed for marketing and strategy executives, the Social Media Intensive will address how to move beyond the basic tools and tactics of social media to create a comprehensive strategy leveraging innovations in social media to build brands, manage customer acquisition and retention, drive service line growth, recruit the best talent. Learn successful strategies, tools and techniques to create an effective marketspace for your customers, staff, doctors, donors and other key audiences. Learn how to develop a framework and strategy for integrating social media in business, brand and marketing strategies.
New Brand Mastery: Integrating Business, Brand, and Marketing Strategies to Drive Growth – October 2 2009, 11:15am Eastern
SHSMD Annual Conference: Brand leadership has never been more important - or more challenging - for hospitals or health systems seeking to create competitive advantage. Karen Corrigan, Joel English, BVK and Rob Klein, Klein & Partners. Visit the SHSMD website today and register to attend. http://www.shsmd.org/shsmd/conference/index.html
The Next Generation of Performance Improvement – October 14 2009, 12:00pm - 1:00pm Central
by Saad Allawi
Since the late 1980s, hospitals have embarked on various efforts focused on performance improvement. They have resulted in some successes in terms of cost reductions, efficiencies in the delivery of care, enhanced patient experiences and operational improvements. Given that health care costs have become a major national issue, coupled with the uncertainties of health care reform, hospitals are facing yet another round of cost reduction and performance improvement.
In the next generation of performance improvement, hospitals will need to continue successful practices from the past and focus far more on equipping people for sustainable high performance. The natural evolution going forward is to tie performance goals into individual goals - and then tie those to a reward and recognition mechanism. Only then will hospitals be able to demonstrate true value to payors, recognize top performers in the process, and achieve quantifiable performance improvements.
Saad Allawi, President of Performance Transformation, will discuss “The Next Generation of Performance Improvement” on a free webinar, Wednesday, October 14 from 12noon – 1pm CST/1-2pm EST. Allawi will explain the process and share some of the critical factors needed to achieve sustainable execution and true transformation- Support, Transparency and Accountability.
Dowload the white paper here.
Performance Transformation: The Next Generation of Performance Improvement – October 15 2009
Presentation slides for the October 15th, 2009 webinar "Performance Transformation: The Next Generation of Performance Improvement"
The Clinical Council: Results Are In – October 19 2009, 9:30am - 10:45am Central
Seven years ago, a new model of cooperative leadership was developed at Abbott Northwestern Hospital, one that aligned the hospital’s strategic interests with those of the employed and independent, community physicians. Examine lessons learned and factors critical to success and sustainability.
Jeffrey D. Peterson, FACHE, President, Abbott Northwestern Hospital (Minneapolis, MN),
Michael Tedford, MD, Founder, Ear, Nose & Throat Clinic & Hearing Center and Physician Chair ANW Clinical Council,
Richard Slack, Vice President, Navvis & Company.
Hospital & Physician Relations: An Executive Summit
October 18-20, 2009 - Westin River North - Chicago, IL
For more information about the conference, go to the Healthcare Strategy Institute.
Engaging Physicians in Brand Activation – October 22 2009
by Mike Eaton, vice president
In today’s health care marketplace, brands have become a proxy for quality, service and value. In light of this development, many health systems have invested in building their brand. Few, however, have succeeded in creating a durable brand image among consumers that stimulates demand and evokes loyalty. Most have simply created an identity and logo that by itself does little to stimulate growth.
While external forces drive the imperative to build a strong brand, the reality remains that it cannot be done effectively without the active buy-in of integrated and aligned physicians. Health systems without a strong brand will struggle to be relevant in this new competitive dynamic - no matter how good their service, quality and satisfaction scores.
Marketing as Strategy to Drive Growth and Innovation – November 2 2009, 9:30am - 10:30am Pacific
Healthcare Executive Forum, Caesar’s Palace, Las Vegas, NV
Presented by Karen Corrigan, Chief Strategy Officer
Mike Eaton Promoted to Senior Vice President – December 18 2009
Navvis & Company™ is pleased to announce that J. Michael Eaton has been promoted to Senior Vice President. In this new role, he will lead major strategy engagements for health system clients, as well as assume management responsibility for the firm’s brand and strategic marketing practice.
Jon Cunningham joins Navvis & Company – December 21 2009
Jonathan Cunningham has joined Navvis & Company as a senior consultant. In this new role, he will provide analytical, planning and project management counsel and support on consulting engagements for the firm’s health system clients.
Rachael Schad promoted to Vice President – December 21 2009
Navvis & Company™ is pleased to announce that Rachael Schad has been promoted to Vice President. In this new role, she will lead client projects and manage various aspects of planning and execution for health system development and physician alignment engagements.
Hardesty Recognized by American Organization of Nurse Executives – December 22 2009
Kathleen Hardesty has earned the designation of Certified in Executive Nursing Practice (CENP) by the American Organization of Nurse Executives (AONE). CENP is a national credential that distinguishes an individual as being among the elite of executive nurse leaders.
Social Media Marketing for Women's Cardiac Services – January 5 2010
Harnessing the power of on-line networking to build brand loyalty is the topic of a Women’s HeartAdvantage webcast on Tuesday, February 23, 2010 at 1:00 pm EST. Participants will learn how the Facebook Fan Page application can be used to reach and engage women at risk for heart disease.
Women's HeartAdvantage - Stress and Heart Disease in Women – January 5 2010, 11:00am - 12:00pm Central
A good deal has been written about stress and heart disease through the years. Left unmanaged, stress can lead to emotional, psychological and physical problems. There is emerging evidence of how stress impacts the cardiovascular system and how chronic stress may be particularly harmful, especially in women. While medical researchers are not exactly sure how stress increases the risk for heart disease, it is thought that it might itself be a risk factor for heart disease. It is also thought that high levels of stress may make other risk factors (such as high cholesterol or high blood pressure) worse. If you consider the multi-tasking role that many women play today in addition to the other negative social and economic factors that many women face, they may be at a particularly high risk for longer-term cardiovascular complications of stress.
Join us on Tuesday, January 5, 2010 as Women's HeartAdvantage national co-chairperson, Dr. Paula A. Johnson, brings us up-to-date on the specific impact of stress on women's heart health. She'll give us the latest research findings and offer some strategies for addressing stress as an aspect of your women's heart program.
The Innovator's Studio for Chief Strategy Officers – January 11 2010, 8:00am - January 12 2010, 3:00pm Central
The Innovator’s Studio for Chief Strategy Officers is designed to assist hospital and health system executives seeking to understand the evolution and emergence of markets in the health industry, and the evolving role of the CSO in healthcare enterprises. Launching January 2010 in Chicago, IL. For information, contact Anne Theis at 972-304-8389, or atheis@navvisandcompany.com.
The Innovator's Studio - E-business and digital strategies to drive business growth – January 21 2010, 12:00pm - 1:30pm Central
Today more than ever, hospital marketers are required to create and distribute marketing campaigns to targeted patient audiences and physicians on a 1 to 1 basis--more effectively and efficiently than ever before. With marketing budgets being reduced and scrutinized, mass marketing has been less effective and customized, micro-targeting to individuals is becoming the next generation standard to build and grow business.
We will examine how several organizations determine what interest’s prospects, how they tie the data together between intertwined systems – web, call center, marketing programs, CRM, and identify qualified leads that can be forwarded to service lines and tracked and measured for business impact.
We will discuss how organizations can use automation to connect prospects, campaigns and sales activity easily and seamlessly, delivering real-time, accurate data pulled from a single source and distributed in simple-to-use dashboards and reports. Case examples from Abbott Pharmaceuticals and Halifax Health will be shared during the webinar.
For more information or to participate in the Innovator's Studio, contact Anne Theis at atheis@navvisandcompany.com, or 972-304-8389.
HealthLeaders Media - Advanced Marketing for Oncology Service Lines – January 25 2010, 12:00pm - 1:30pm Central
Karen Corrigan, Chief Strategy Officer, Navvis & Company and Suzanne Hendery, VP Marketing at BayState Health in Springfield, MA, will be featured in an upcoming HealthLeaders webinar on marketing oncology services. To register, go to www.healthleadersmedia.com/.
With the growing trend toward all-inclusive cancer centers, healthcare organizations must understand how to differentiate their oncology services and programs in order to grow or protect their market share.
Join the webcast for insights from two healthcare marketing professionals, including a case study of the launch of Baystate Health’s cancer care center, and a look at the ongoing marketing efforts that have earned the center a 99% excellent patient satisfaction rating.
Marketing Innovations Frame March 2010 CMO Innovator's Studio – February 10 2010
February 10, 2010 (St. Louis, Missouri) – Health system marketing executives will convene in Chicago, Illinois, March 22-23, 2010 for the first Chief Marketing Officers’ Innovator’s Studio work session in 2010. Navvis & Company’s Innovator’s Studio is an invitational working forum for healthcare leaders seeking to advance the discipline and practice of marketing as a strategy-critical business competency in the health industry.
“2010 marks the beginning of a new decade of significant change and transformation in the health industry,” said Karen Corrigan, chief strategy officer for Navvis & Company and leader of the Innovator’s Studio. “The underlying basis of competition is changing – economics are front and center, creating a compelling case for the growth leadership role that marketers must play in an increasingly competitive industry.”
For chief marketing officers that imperative is five-fold:
• To transform marketing practice to growth-oriented strategic leadership
• To drive value-innovation across the health system
• To crusade for customer-centered practices
• To build powerful, sustainable brands that fuel growth
• To create future-ready, results-oriented marketing systems that drive bottom-line results
“The deep dive topics for the March work group – Marketing as Strategy, Innovations in Service Line Marketing and Thinking Retail – will jump right to the heart of where marketing executives can impact health systems’ core business and improve competitive performance,” said Corrigan.
Guest catalysts for the March studio session include Karen Bowling, president and CEO of Solantic, a Jacksonville, Florida based company of urgent care centers modeled on retail principles of convenience, pricing transparency and service guarantees; and William “Bill” Munley, vice president for professional service and orthopedics at Bon Secours St. Francis in Greenville, South Carolina.
The Innovator’s Studio brings health industry leaders together with out-of-industry experts in marketing strategy to discover, diffuse and rapidly adapt industry-leading practices. Past working sessions have included marketing and brand leaders from Whole Foods, Starbucks, Best Buy, Unilever and other leading marketing organizations.
“The Innovator’s Studio is not a think tank, and definitely not a conference,” said Mike Eaton, senior vice president and practice leader for Navvis & Company’s brand and marketing consultancy. “It’s a unique, roll-up-your-sleeves working laboratory where healthcare executives can discover, create and put innovative ideas into practice.”
For more information about the Chief Marketing Officers’ Innovator’s Studio, contact Karen Corrigan at 757.640.8515 or kcorrigan@navvisandcompany.com.
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Navvis & Company™ is a management consultancy specializing in competitive market strategy in the health services industry. The firm provides counsel to health systems, hospitals and physician groups on the development of innovative, market-linked strategies to build future ready health systems, cultivate tomorrow’s leaders and strengthen strategic performance. Learn more at www.navvisandcompany.com.
Siddiqui Joins Navvis & Company – February 15 2010
February 15, 2010 (St. Louis, Missouri) – Feroz Siddiqui has joined the Orlando, Florida office of Navvis & Company as a senior financial analyst. In this role, he will provide financial expertise to support Navvis & Company’s strategy engagements with health systems, hospitals and physician groups nationwide.
Previously, Siddiqui worked with Deloitte & Touche LLP (Orlando FL) in Audit and Enterprise Risk Services, leading and overseeing the day to day operations of audit engagements. He worked with audit clients in an array of industries with an emphasis in healthcare, and is experienced with publicly traded, privately held, governmental and not-for-profit clients. Prior to Deloitte, he was employed by American Express Bank in Treasury and Financial Market Services.
Siddiqui graduated from the Fisher School of Accounting at the University of Florida with a Bachelor of Science in Accounting and Masters of Accountancy.
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Navvis & Company™ is a management consultancy specializing in competitive market strategy in the health services industry. The firm provides counsel to health systems, hospitals and physician groups on the development of innovative, market-linked strategies to build future ready health systems, cultivate tomorrow’s leaders and strengthen strategic performance. Learn more at www.navvisandcompany.com.
Women’s Heart Expert to Present Update on Women and Heart Disease in the U.S. – February 19 2010
February 19, 2010 (St. Louis, Missouri) – One of the nation’s leading experts in women’s heart health, Dr. C. Noel Bairey Merz, will present a national overview and update on women and heart disease on Wednesday, March 31, 2010 at 12 p.m. EDT during a Women’s HeartAdvantage™ webcast.
Dr. Bairey Merz is Professor of Medicine at Cedars-Sinai (Los Angeles), medical director for the Cedars-Sinai Medical Center Women’s Health Program and Women’s Heart Center, and holds the Women’s Guild Endowed Chair in Women’s Health. She has been the clinical co-director for Women’s HeartAdvantage since its inception, and acts as a national spokesperson for the program in order to raise awareness about women and heart disease. Her appearances have included Good Morning America, NBC Dateline and 20/20, and she has been interviewed for the New York Times, US News and World Report and Working Woman, among others.
During the hour long webcast, Dr. Bairey Merz will discuss the latest trends regarding women’s heart health and provide a sneak peek into what the next decade may hold for women and heart disease.
Session topics include:
- An update on clinical trials regarding diagnosis and treatment of heart disease in women
- Screenings, diagnostics and therapeutic modalities for microvascular disease in women
- The most appropriate general cardiovascular screenings and diagnostic applications for women
- Heart screenings protocols and practices to engage physicians and women in prevention and self care
- Strategies to create and sustain a women’s heart program as part of an overall cardiovascular service line business plan
Women’s HeartAdvantage is a comprehensive program provided by Navvis & Company to hospitals and health systems seeking to grow and develop their cardiovascular service lines through a powerful, niche initiative targeting women. The program provides consulting, methods and tools to help hospitals and their physicians develop, position and market women’s heart health programs.
For more information about the webcast or Women’s HeartAdvantage, please contact Michele Bordelon at Navvis & Company (telephone 757.640.8515 or email mbordelon@navvisandcompany.com.
Creating a Facebook Fan Page to Build Preference and Loyalty for your Women's Heart Program – February 23 2010, 12:00pm - 1:00pm Central
There are a myriad of social media tools available to healthcare marketers and many applications. One of the simplest and easiest tools that Women's HeartAdvantage clients can use to reach and engage women around the topic of heart disease is the Facebook Fan page application. The Facebook fan page gives you the ability to strategically reach prospective customers, keep current customers up-to-date and engage them in the conversation about heart disease. It's a great way to create a virtual community among women and engage them in a proactive heart health behavior. The benefit to you is loyal customers who perceive you to be the leader in women's heart care. Join us on Tuesday, February 23 and learn the strategy behind the application as well as the actual steps to set up and manage a Facebook fan page.
Presenter: Carla Bryant, Vice President
Dr. CB Rebsamen Joins Navvis & Company's Physician Integration Practice – March 3 2010
March 3, 2010 (St. Louis, Missouri) – C. B. Rebsamen, MD has joined Navvis & Company as a senior vice president. In this role, he will provide strategic counsel to health system, hospital and physician organizations on hospital-physician partnerships, physician enterprise development, and physician group practice, leadership and governance.
Dr. Rebsamen comes from Lee Memorial Health System in Fort Myers, Florida where he served as chief medical officer. At Lee Memorial, Dr. Rebasamen had responsibility for development of the health system’s physician enterprise, ambulatory and post acute care operations, managed care strategies and other business ventures involving LMHS’s physicians and strategic partners.
Prior to joining Lee Memorial, he served as president and CEO of the Medical Care Associates of Tulsa, Inc., a 44-physician multi-specialty medical group; as medical director of PruCare Group Model HMO, also in Tulsa; and as medical director for Prudential Plus of Tulsa.
Dr. Rebsamen holds an undergraduate and MD degree from University of Arkansas, and did his post graduate training in internal medicine at the Tulsa Medical Education Foundation. He is certified by the American Boards of Internal Medicine and Medical Management, and is a Fellow of the American College of Healthcare Executives.
Navvis & Company Acquires Physician Executive Management Center – March 8 2010
Navvis & Company Acquires Physician Executive Management Center
March 8, 2010 (St. Louis, Missouri) – Navvis & Company (St. Louis Missouri), a leading consultancy in the health services industry, announced today the acquisition of Tampa-based Physician Executive Management Center (PEMC).
Physician Executive Management Center is the nation’s only executive recruitment firm focused solely on the recruitment and placement of physicians in executive leadership positions. The company was founded in 1983, originally as a joint venture with the American College of Physician Executives, and later became an independent firm.
Its founding principals – Jennifer Grebenschikoff and David Kirschman – are widely respected experts on physician executive search, career counseling and compensation. They also bring considerable experience in health care management, having served as executives in large physician organizations, health plans and health systems.
“The expertise and capabilities of Physician Executive Management Center will bring enormous value to Navvis & Company clients in addressing the increasing demand for executive physician leadership in health systems and hospitals,” said Michael Farris, Chairman and CEO of Navvis & Company.
Over the next five to ten years, the healthcare industry will undergo significant change and transformation driven by political and economic reforms, the demands of an aging population, and advances in medical science and technology. “Physician leaders are critical to developing, driving and leading transformation strategies to position health systems for success in the complex and ever-changing health industry,” said Stuart Baker, MD, President and COO of Navvis & Company.
“Health systems addressing care transformation, physician alignment, clinical quality, safety and business performance improvement are increasingly seeking qualified physician leaders for C suite, clinical operations and physician enterprise positions,” said PEMC’s Jennifer Grebenschikoff. “We believe our expertise in this area is significantly aligned to the strategy, leadership and performance counsel that Navvis & Company provides to health care organizations.”
St. Louis-based Navvis & Company provides consulting and professional services to health systems, hospitals and physician organizations seeking to create and sustain competitive advantage. The origin of the firm can be traced to the mid 1980s when The Farris Group was founded to support hospitals in the acquisition and management of physician practices.
Over the years, Navvis & Company has evolved into a diversified professional services group with expertise in strategy aimed at building successful health care systems, forging strong physician alliances, optimizing organizational performance and driving bottom line results. Navvis acquired The Strategy Group (Norfolk, Virginia) in 2008 to expand its capabilities in corporate strategy, health system development and brand leadership; and in 2009 recruited performance expert Saad Allawi to lead development of the firm’s Performance Transformation consultancy. That same year, it spun off VisDev Ventures, the company’s facilities development division.
In addition to its St. Louis headquarters, Navvis & Company operates offices in Orlando, Florida, Norfolk, Virginia, and now in Tampa, Florida where Physician Executive Management Center will retain operations.
Terms of the acquisition were not disclosed.
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Navvis & Company™ is a management consultancy specializing in competitive market strategy in the health services industry. The firm provides strategic counsel and professional services to health systems, hospitals and physician groups on the development of innovative, market-linked strategies to build future ready health systems, cultivate tomorrow’s leaders and strengthen strategic performance. Navvis & Company is headquartered in St. Louis, Missouri with offices in Norfolk, Orlando and Tampa. Learn more at www.navvisandcompany.com.
Women and Heart Disease: 2010 Update – March 31 2010, 12:00pm - 1:00pm Central
Ten years ago, Yale New Haven Hospital in New Haven, CT launched an important national initiative to increase awareness and improve clinical outcomes for women with heart disease. This program was called Women's HeartAdvantage®. When it began, only 30% of women in the United States were aware of heart disease as their number one health risk. Today, 60% now know this although the fact remains that only 13% of women recognize it as their own greatest personal risk. There's still work to be done in this regard and Women's HeartAdvantage continues to play an important role to this end.
Join us on Wednesday, March 31st at 12pm EDT as WHA national co-chairperson, Dr. C. Noel Bairey Merz, one of the nation's leaders in the work with women and heart disease, gives us a brief retrospective of the journey, an update on the latest trends and a sneak peek into what the next decade may hold for women and heart disease.
In particular, Dr. Merz will focus on:
- Clinical trial update including the JUPITOR and COURAGE trials - what trends are we seeing today?
- Microvascular disease in women - how does it impact the types of screenings, diagnostics and therapeutic modalities used today?
- From simple to complex - what are the most appropriate general cardiovascular screenings and diagnostic applications for women?
- Allied-health screening programs - what are women's heart screening protocols that can be deployed with PCPs, that will develop collaborative relationships and encourage women to take more responsibility for their heart health?
- A brief glimpse into the future - what might the next decade bring?
- How can Women's HeartAdvantage clients align with the future to ensure women and heart disease remains a focal point of cardiovascular service lines?
