Marketing Innovations Frame March 2010 CMO Innovator's Studio
February 10, 2010 (St. Louis, Missouri) – Health system marketing executives will convene in Chicago, Illinois, March 22-23, 2010 for the first Chief Marketing Officers’ Innovator’s Studio work session in 2010. Navvis & Company’s Innovator’s Studio is an invitational working forum for healthcare leaders seeking to advance the discipline and practice of marketing as a strategy-critical business competency in the health industry.
“2010 marks the beginning of a new decade of significant change and transformation in the health industry,” said Karen Corrigan, chief strategy officer for Navvis & Company and leader of the Innovator’s Studio. “The underlying basis of competition is changing – economics are front and center, creating a compelling case for the growth leadership role that marketers must play in an increasingly competitive industry.”
For chief marketing officers that imperative is five-fold:
• To transform marketing practice to growth-oriented strategic leadership
• To drive value-innovation across the health system
• To crusade for customer-centered practices
• To build powerful, sustainable brands that fuel growth
• To create future-ready, results-oriented marketing systems that drive bottom-line results
“The deep dive topics for the March work group – Marketing as Strategy, Innovations in Service Line Marketing and Thinking Retail – will jump right to the heart of where marketing executives can impact health systems’ core business and improve competitive performance,” said Corrigan.
Guest catalysts for the March studio session include Karen Bowling, president and CEO of Solantic, a Jacksonville, Florida based company of urgent care centers modeled on retail principles of convenience, pricing transparency and service guarantees; and William “Bill” Munley, vice president for professional service and orthopedics at Bon Secours St. Francis in Greenville, South Carolina.
The Innovator’s Studio brings health industry leaders together with out-of-industry experts in marketing strategy to discover, diffuse and rapidly adapt industry-leading practices. Past working sessions have included marketing and brand leaders from Whole Foods, Starbucks, Best Buy, Unilever and other leading marketing organizations.
“The Innovator’s Studio is not a think tank, and definitely not a conference,” said Mike Eaton, senior vice president and practice leader for Navvis & Company’s brand and marketing consultancy. “It’s a unique, roll-up-your-sleeves working laboratory where healthcare executives can discover, create and put innovative ideas into practice.”
For more information about the Chief Marketing Officers’ Innovator’s Studio, contact Karen Corrigan at 757.640.8515 or kcorrigan@navvisandcompany.com.
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Navvis & Company™ is a management consultancy specializing in competitive market strategy in the health services industry. The firm provides counsel to health systems, hospitals and physician groups on the development of innovative, market-linked strategies to build future ready health systems, cultivate tomorrow’s leaders and strengthen strategic performance. Learn more at www.navvisandcompany.com.
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