Navvis & Company Events: Archive
Physician Clinical Council: A New Model for Operationalizing Physician Engagement – June 1 2009, 12:00pm - 1:00pm Central
Most physicians are looking for alternative revenue streams to augment the income they receive for care provided directly to patients. That reality, coupled with the migration of many inpatient services to the outpatient setting, has compelled doctors to consider investment in enterprises such as surgery centers, imaging facilities, dialysis and infusion centers, and other health-related businesses. That effectively puts them in direct competition with the hospitals to which they admit.
Historically, financial and regulatory stressors have taken a huge toll on how physicians and hospital interface on issues related to the delivery of patient care and the practice of medicine. Learn how a new organizational structure, the Physician Clinical Council (PCC), provides a framework to build trust and engage physicians in ways that are improving patient care and organizational performance.
Advancing Marketing as a Strategy-Critical Business Competency – June 11 2009, 12:00pm Central
For most companies and healthcare organizations, future success will require us to perform very differently than in the past. We must approach our work in a more disciplined, targeted way. Chief marketing officers will need new skills and new mindsets in order to become key growth-focused business drivers for their organizations. You will need to rethink the marketing team’s role in the organization, find new ways to develop talent and build a skill set to advance the discipline of marketing and meet new demands.
Join us to discuss these issues with Don Friedman, executive vice president and chief marketing officer at CA, a global company headquartered in the United States with 150 offices in more than 45 countries. Don brings a unique set of business and marketing experience and capabilities, having been in senior executive roles in development, sales, marketing and general management at both large and small companies.
