Navvis & Company Events:
Advancing Marketing as a Strategy-Critical Business Competency – June 11 2009, 12:00pm Central
For most companies and healthcare organizations, future success will require us to perform very differently than in the past. We must approach our work in a more disciplined, targeted way. Chief marketing officers will need new skills and new mindsets in order to become key growth-focused business drivers for their organizations. You will need to rethink the marketing team’s role in the organization, find new ways to develop talent and build a skill set to advance the discipline of marketing and meet new demands.
Join us to discuss these issues with Don Friedman, executive vice president and chief marketing officer at CA, a global company headquartered in the United States with 150 offices in more than 45 countries. Don brings a unique set of business and marketing experience and capabilities, having been in senior executive roles in development, sales, marketing and general management at both large and small companies.
Redefining the Role of the Chief Marketing Officer - Virtual Session – September 2 2009, 2:00pm - 3:30pm Central
Scott Davis, author of the recently released book, The Shift: The Transformation of Today’s Marketers Into Tomorrow’s Growth Leaders, will be joining us for a special virtual session devoted to helping you become a driver of strategic growth and innovation in your organization. To participate in the Innovator's Studio, contact Anne Theis at 972-304-8389, or atheis@navvisandcompany.com.
Advancing Marketing as a Driver of Growth - Virtual Session – September 10 2009, 2:00pm - 3:30pm Central
Vince Gallucci, Senior Vice President and Chief Administrative Officer of Affinity Health System, WI, and Stewart Schaffer, Chief Marketing and Strategy Officer of BayCare Health System, FL., will share some valuable insights into advancing marketing as a driver of growth. Both Vince and Stewart bring out-of-industry executive experience to their roles as chief marketing executives in their health systems. To participate in the Innovator's Studio, contact Anne Theis, 972-304-8389, or atheis@navvisandcompany.com.
Social Media Intensive – September 14 2009, 8:00am - September 15 2009, 5:00pm Central
Our 2-day deep dive will immerse you in the virtual meeting spaces and conversation corners where healthcare consumers gather to learn, connect and make decisions. Designed for marketing and strategy executives, the Social Media Intensive will address how to move beyond the basic tools and tactics of social media to create a comprehensive strategy leveraging innovations in social media to build brands, manage customer acquisition and retention, drive service line growth, recruit the best talent. Learn successful strategies, tools and techniques to create an effective marketspace for your customers, staff, doctors, donors and other key audiences. Learn how to develop a framework and strategy for integrating social media in business, brand and marketing strategies.
Social Media Intensive – September 16 2009, 8:00am - September 17 2009, 4:00pm Central
Our 2-day deep dive will immerse you in the virtual meeting spaces and conversation corners where healthcare consumers gather to learn, connect and make decisions. Designed for marketing and strategy executives, the Social Media Intensive will address how to move beyond the basic tools and tactics of social media to create a comprehensive strategy leveraging innovations in social media to build brands, manage customer acquisition and retention, drive service line growth, recruit the best talent. Learn successful strategies, tools and techniques to create an effective marketspace for your customers, staff, doctors, donors and other key audiences. Learn how to develop a framework and strategy for integrating social media in business, brand and marketing strategies.
The Innovator's Studio for Chief Strategy Officers – January 11 2010, 8:00am - January 12 2010, 3:00pm Central
The Innovator’s Studio for Chief Strategy Officers is designed to assist hospital and health system executives seeking to understand the evolution and emergence of markets in the health industry, and the evolving role of the CSO in healthcare enterprises. Launching January 2010 in Chicago, IL. For information, contact Anne Theis at 972-304-8389, or atheis@navvisandcompany.com.
The Innovator's Studio - E-business and digital strategies to drive business growth – January 21 2010, 12:00pm - 1:30pm Central
Today more than ever, hospital marketers are required to create and distribute marketing campaigns to targeted patient audiences and physicians on a 1 to 1 basis--more effectively and efficiently than ever before. With marketing budgets being reduced and scrutinized, mass marketing has been less effective and customized, micro-targeting to individuals is becoming the next generation standard to build and grow business.
We will examine how several organizations determine what interest’s prospects, how they tie the data together between intertwined systems – web, call center, marketing programs, CRM, and identify qualified leads that can be forwarded to service lines and tracked and measured for business impact.
We will discuss how organizations can use automation to connect prospects, campaigns and sales activity easily and seamlessly, delivering real-time, accurate data pulled from a single source and distributed in simple-to-use dashboards and reports. Case examples from Abbott Pharmaceuticals and Halifax Health will be shared during the webinar.
For more information or to participate in the Innovator's Studio, contact Anne Theis at atheis@navvisandcompany.com, or 972-304-8389.
