Physician Integration, Alignment and Deployment

by Mike Eaton

If your hospital is executing a strategy to employ primary care physicians and specialists, it is important that you understand that employment by itself does not create a differentiated advantage in the market. Sustained competitive advantage is, instead, a function of how employed physicians are deployed in the market. A wellt hought out deployment strategy both stimulates and satisfies market demand. It organizes scarce resources to grow the brand and build the ambulatory and inpatient lines of business for the hospital or health system.