Women's HeartAdvantage: Billings Clinic Case Study

Organized as a medical foundation, Billings Clinic is a 180 multi-specialty physician group practice and 272-bed tertiary-level hospital serving a 300-mile radius, four-state area, which consists of central and eastern Montana, northern Wyoming, western North Dakota and western South Dakota. Billings is in a competitive cardiovascular market, with a tough competitor (in Top 100 for cardiac care in the region) located just two blocks away. In addition, Billings’ regional market is very competitive with 86 outreach clinics in 30 markets. The leadership team at Billings was looking for new strategies and resources to increase cardiovascular service line market share, increase brand equity and help the organization carry out its mission to improve the health of residents in its service area through compassionate patient-focused care, education and research.